How to make over $5.42 Million in Sales Through Community Marketing

Read time: 2 minutes

Welcome to another episode of SaaS Growth Academy!

This week we're diving into the world of community marketing with Sampath, a seasoned SaaS expert. You will discover the power of community marketing, learn how to start, and get tips on turning fans into leaders. We'll also explore the history and metrics of community marketing.

1. The Magic of Community Marketing in SaaS 💫

Community marketing isn't just a buzzword; it's game-changer, especially in the SaaS industry. Sampath shared that while many businesses chase after the newest marketing strategies, community marketing is like a hidden gem. It's not just about getting new customers; it's about keeping them and turning them into your biggest fans. Think of it this way: instead of spending tons of money trying to get people to stay with your product, a strong community can do that job for you. It's like having a group of friends who always have your back.

2. Sampath's SaaS Adventure 🏞️

Sampath's journey in the SaaS world is like a masterclass in growth. He saw a problem: SaaS companies were struggling to reach their audience. So, he created SaaS Mantra, which is now a big success story. Imagine starting something small and watching it grow to help over 100,000 customers worldwide. That's the power of understanding your market! He helped over 300 SaaS companies during his career and that number won’t stop growing anytime soon.

3. Getting Started with Community Marketing 🚀

If you're scratching your head, wondering how to dive into community marketing, Sampath has some easy steps. Start with platforms you know, like Facebook groups, Slack or Discord. The golden rule? Be real. Nobody likes someone who's always trying to sell something. Talk to people, share useful stuff, and listen to what they have to say. 

Most importantly: GIVE VALUE

People in your community as, Sampath said, are your biggest fans, and that’s how you should treat them!

And here's something important: keep things positive. Sure, criticism will come, but handle it with grace. It's a chance to get better, after all.

4. Picking Where to Build Your Community 📍

Choosing the right platform for your community is similar to selecting the perfect location for your dream home, the success of your online community depends on the platform you choose.

For startups and smaller businesses, Facebook is often the first choice. Its big user base, combined with easy-to-use group functionalities, makes it a popular choice. The casual nature of Facebook also allows for more relaxed interactions, making it easier for businesses to connect with their audience on a personal level.

However, as your business grows and your target audience becomes more specific, you might need a platform that is better for a more professional community . That's where LinkedIn comes into play. LinkedIn groups offer a space for professionals to discuss industry-specific topics, share insights, and network. It's a platform where business-to-business  interactions thrive, making it ideal for enterprises targeting other businesses.

But what if you want more control over your community's environment? Creating your own online forum or community platform might be the answer. This allows for greater customization, exclusive features, and a unique branding opportunity. It's like building a custom home tailored to your exact needs. With your own platform, you can set the rules, moderate discussions more effectively, and integrate tools that cater specifically to your community's needs.

In conclusion, the platform you choose for your community should align with your business goals, target audience, and the kind of interactions you aim to foster. Whether it's the friendly neighborhood of Facebook, the professional network of LinkedIn, or the tailored experience of your own platform, make your choice wisely. After all, it's where your community will grow.

5. A Golden Piece of Advice 🗣

Sampath shared a brilliant tip: turn your biggest fans into community leaders. It's like when a friend introduces you to their favorite cafe. You're more likely to try it, right? Similarly, having loyal customers lead discussions or share experiences can make your community vibrant and trustworthy.

Moreover, when new members join the community and see discussions led by genuine users, it fosters an environment of trust. It signals that the brand values its user base and is open to feedback. This organic form of engagement can lead to richer discussions, more meaningful feedback, and a stronger sense of community.

But how can businesses effectively turn fans into leaders? Start by identifying those who are consistently active, offer constructive feedback, and help others. Once identified, reach out to them personally, acknowledging their contributions and offering them a more prominent role. This could be in the form of moderating forums, leading webinars, or even co-hosting events.

In essence, Sampath's advice emphasizes the importance of community-driven growth. In a world saturated with advertisements and promotional content, genuine user testimonials and recommendations stand out. By nurturing and elevating your most loyal users, you're not only strengthening your community but also enhancing your brand's credibility and reach.

6. A Quick Lesson on Community Marketing 👨‍🏫

Community marketing isn't new. It's the digital version of good old word-of-mouth. People have always trusted recommendations from friends or family. Now, with the internet, these conversations have moved online. The best SaaS companies get this. They know that in a world where we're bombarded with ads, real human stories stand out.

7. Numbers Don't Lie 📊

Sampath shed light on a crucial aspect: tracking your community's health. Forget the usual marketing numbers for a second. In community marketing, you want to see how engaged people are, how fast the community is growing, and how many stick around. These numbers tell you if you're on the right track or if it's time to switch things up.

8. What's Next for Community Marketing? 🔜

Sampath believes community marketing is the future for SaaS. As more and more companies pop up, having a strong community can set you apart. It's not just about the software; it's about the experience. Sampath thinks we'll soon see companies with teams just for community growth. It's that important.

To wrap it up, community marketing is all about relationships. It's about making sure your customers know they're more than just a number. As Sampath put it simply, "People love buying from people they trust."

Stay tuned for more inspiring interviews with SaaS Growth Academy guests.
Join us in exploring the world of SaaS entrepreneurship and keep dreaming big!