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Workello's Journey: Streamlining Content Hiring and Embracing Customer Success💻

In this week’s interview, we had the pleasure of speaking with Gordana, a long-time content writer and an expert in the field who found herself diving into the HR SaaS industry.

With a great commitment to innovation and an understanding of industry needs, Gordana helped Workello go from its early stages into the go-to solution for organizations looking to streamline their hiring processes.

Her journey is a treasure of insights and inspiration for aspiring SaaS entrepreneurs. In this newsletter, we'll show you how Gordana crafted Workello from the ground up, offering great inspiration for emerging SaaS founders.

Introduction to Workello👋

Gordana Sretenović, the founder of Workello, shared the intriguing backstory of her company. Workello, named after Rihanna's song "Umbrella," initially began as a content marketing agency. Faced with the challenges of manually hiring content writers and editors, Gordana and her co-founders decided to create a tool to automate the testing process. Workello was born from this necessity to streamline and simplify the hiring process for content creators.

1. Validation through Internal Testing📶

Before launching Workello to the public, the team conducted extensive internal testing. They used the tool themselves and engaged a select group of beta testers from their community to fine-tune and validate its functionality. This phase of rigorous testing ensured that the product met the needs of content marketers seeking efficient hiring solutions.