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- Beyond SEO: Acquire.com's Playbook for Content That Converts
Beyond SEO: Acquire.com's Playbook for Content That Converts
Strategies to Educate, Engage, and Elevate Your Audience
Aleksa Mihailovic
March 15, 2024
Read time: 2 minutes
Welcome to another episode of SaaS Growth Academy!
This time, we're excited to share some content marketing tips from Chris, a successful Content Marketing Manager at Acquire. Chris’ expertise lies in content creation, promotion, and his unique approach to tackling the SaaS industry's challenges.
1. Embrace a Versatile Content Strategy
Chris focuses on the importance of having a diverse range of content forms, from emails and blog posts to video scripts and ads. The versatility in content forms enables Acquire to effectively communicate with their audience, ensuring a consistent and engaging message across all platforms.
2. For Complex Industries: Focus on Educational Content
In industries like M&A, where things tend to get complicated and quality information is hard to come by, Acquire prioritizes educational content. By simplifying complex steps and sharing helpful tips they've managed to raise awareness and educate their target audience, which effectively translates into more users of their platform.